Taurus revamp debuts in China as Ford counters U.S. sedan slump

http://ift.tt/eA8V8J SHANGHAI/DETROIT (Reuters) - Ford Motor Co's (F.N) global premiere of its redesigned Taurus sedan in China underscores a shift in its U.S. home market from the big sedan to roomier, utilitarian crossover SUVs. There's a similar trend in China, the world's biggest car market, but there is still a decent appetite among Chinese buyers for large sedans while, in the United States, demand has stagnated. According to research firm IHS Automotive, China's market for large sedans has overtaken the United States, with sales of around 4 million last year, topping the 3.6 million sold in the U.S. By 2020, IHS expects that gap to have widened to 5.3 million large sedans in China and 3.7 million in the U.S. Ford unveiled the Taurus redesign, which it says is aimed specifically for the Chinese market and won't be for sale in the U.S., at a media event on Saturday ahead of the Shanghai autoshow.



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