Apple still searching for its inner Don Draper

http://ift.tt/eA8V8J Over the years, Apple has excelled at tasks that are typically outsourced to consultants, such as public relations and product design. So far, its decision to bring advertising in-house is not faring as well. Based on one respected measure — viewer survey scores gathered by research firm Ace Metrix — Apple's homegrown commercials are underperforming those made by its longtime agency. Apple began building its own team of ad men and women last year, amid frustration with TBWAMedia Arts Labs, a unit of TBWAChiatDay, the agency that was responsible for the 1984 and Think Different commercials.



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