Apple pies and iPads sweeten China's dreaded TV expose

http://ift.tt/eA8V8J From cut-price apple pies to free iPads, companies in China are transforming Sunday's dreaded consumer rights day into a shopping frenzy, to blunt the impact of being named and shamed in state broadcaster CCTV's annual expose. McDonald's Corp (MCD.N) is discounting pies three years after food safety lapses made it a one-time target of the broadcaster's "3.15" show, while e-commerce giant JD.com Inc (JD.O) is giving away tablet computers over four days of "crazy sales" ending Sunday. "Companies are being preemptive, making consumer day a positive story," said James Feldkamp, chief executive officer of consumer watchdog MingJian. The investigative news show, broadcast every World Consumer Rights Day, is in tune with a government drive to boost consumer protection laws and toughen punishments for misleading shoppers.



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