The company, which also makes Fisher-Price preschool toys and Monster High and American Girl dolls, reported its fifth straight fall in worldwide quarterly sales on Friday. Worldwide sales of Barbie fell 12 percent in the fourth quarter, while those of Fisher-Price toys declined 11 percent. Christopher Sinclair, who took Mattel's reins after it removed Bryan Stockton as CEO on Monday, said the company's brand propositions were not compelling enough, mainly for Barbie and Fisher-Price.
from Business News Headlines - Yahoo! News http://ift.tt/1CTCR6l
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