The 'Wisdom of Friends' Powers Brand Advocacy

We are hearing so much now about social media creating a shift from "the wisdom of crowds" to "the wisdom of friends," but what does that really mean for brand advocacy? A lot. It's this "wisdom of friends" that brings a new "social power" to Brand Advocacy.Social power (the ability to influence) used to be determined by who had the most money,...

from Business News Headlines - Yahoo! News http://www.huffingtonpost.com/ted-rubin/the-wisdom-of-friends-powers-brand-advocacy-_b_6229092.html?ncid=txtlnkusaolp00000592

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