Norwegian Cruise Line Holdings Ltd , the world's third largest cruise operator, is in advanced talks to acquire peer Prestige Cruises International Inc for around $3 billion, according to people familiar with the matter. A deal would give Norwegian Cruise, a company with a market value of $6.8 billion, access to Prestige Cruises' luxury cruise ships and affluent clientele as it competes with bigger rivals Royal Caribbean Cruises Ltd and Carnival Corp . The owner of Prestige Cruises, private equity firm Apollo Global Management LLC , also owns a 20 percent stake in Norwegian Cruise. Norwegian Cruise and Prestige Cruises representatives did not respond to requests for comment, while an Apollo spokesman declined to comment.
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